kunter ilalan, web designer & IT specialist

definition: web design

Web design is a process of conceptualization, planning, modeling, and execution of electronic media content delivery via Internet in the form of technologies (such as markup languages) suitable for interpretation and display by a web browser or other web-based graphical user interfaces (GUIs).

The intent of web design is to create a web site (a collection of electronic files residing on one or more web servers) that presents content (including interactive features or interfaces) to the end user in the form of web pages once requested. Such elements as text, forms, and bit-mapped images (GIFs, JPEGs, PNGs) can be placed on the page using HTML, XHTML, or XML tags. Displaying more complex media (vector graphics, animations, videos, sounds) requires plug-ins such as Flash, QuickTime, Java run-time environment, etc. Plug-ins are also embedded into web pages by using HTML or XHTML tags.

Improvements in the various browsers' compliance with W3C standards prompted a widespread acceptance of XHTML and XML in conjunction with Cascading Style Sheets (CSS) to position and manipulate web page elements. The latest standards and proposals aim at leading to the various browsers' ability to deliver a wide variety of media and accessibility options to the client possibly without employing plug-ins.

definition: web development

Web development is a broad term for any activities related to developing a web site for the World Wide Web or an intranet. This can include e-commerce business development, web design, web content development, client-side/server-side programming, and web server configuration. However, among web professionals, "web development" usually refers only to the non-design aspects of building web sites, e.g. writing markup and coding. Web development can range from developing the simplest static single page of plain text to the most complex web-based internet applications, electronic businesses, or social network services.

For larger businesses and organizations, web development teams can consist of hundreds of people. Smaller organizations may only require a single permanent or contracting webmaster, or secondary assignment to related job positions such as a graphic designer and/or Information systems technician. Web development may be a collaborative effort between departments rather than the domain of a designated department.

web site designing

A Web site is a collection of information about a particular topic or subject. Designing a web site is defined as the arrangement and creation of web pages that in turn make up a web site. A web page consists of information for which the web site is developed. A web site might be compared to a book, where each page of the book is a web page.

There are many aspects (design concerns) in this process, and due to the rapid development of the Internet, new aspects may emerge. For non-commercial web sites, the goals may vary depending on the desired exposure and response. For typical commercial web sites, the basic aspects of design are:

The content:

the substance, and information on the site should be relevant to the site and should target the area of the public that the website is concerned with.

The usability:

the site should be user-friendly, with the interface and navigation simple and reliable.

The appearance:

the graphics and text should include a single style that flows throughout, to show consistency. The style should be professional, appealing and relevant.

The visibility:

the site must also be easy to find via most, if not all, major search engines and advertisement media.

A web site typically consists of text and images. The first page of a web site is known as the Home page or Index. Some web sites use what is commonly called a Splash Page. Splash pages might include a welcome message, language or region selection, or disclaimer. Each web page within a web site is an HTML file which has its own URL. After each web page is created, they are typically linked together using a navigation menu composed of hyperlinks. Faster browsing speeds have led to shorter attention spans and more demanding online visitors and this has resulted in less use of Splash Pages, particularly where commercial web sites are concerned.

Once a web site is completed, it must be published or uploaded in order to be viewable to the public over the internet. This may be done using an FTP client. Once published, the web master may use a variety of techniques to increase the traffic, or hits, that the web site receives. This may include submitting the web site to a search engine such as Google or Yahoo, exchanging links with other web sites, creating affiliations with similar web sites, etc.

multidisciplinary requirements

Web site design crosses multiple disciplines of information systems, information technology and communication design. The web site is an information system whose components are sometimes classified as front-end and back-end. The observable content (e.g. page layout, user interface, graphics, text, audio) is known as the front-end. The back-end comprises the organization and efficiency of the source code, invisible scripted functions, and the server-side components that process the output from the front-end. Depending on the size of a Web development project, it may be carried out by a multi-skilled individual (sometimes called a web master), or a project manager may oversee collaborative design between group members with specialized skills.

Abstract - information systems

An Information System is the system of persons, data records and activities that process the information as data in a given organization. This includes both manual processes or automated processes to yield such data through the computing devices.

Usually the term IS is used erroneously as a synonym for computer-based information systems, which is only the Information technologies component of an Information System. The computer-based information systems are the field of study for Information technologies (IT); however these should hardly be treated apart from the bigger Information System that they are always involved in.

IT - information technologies

Information Technology, as defined by the Information Technology Association of America (ITAA), is "the study, design, development, implementation, support or management of computer-based information systems, particularly software applications and computer hardware." IT deals with the use of electronic computers and computer software to convert, store, protect, process, transmit, and securely retrieve information.

Today, the term information technology has ballooned to encompass many aspects of computing and technology, and the term is more recognizable than ever before. The information technology umbrella can be quite large, covering many fields. IT professionals perform a variety of duties that range from installing applications to designing complex computer networks and information databases. A few of the duties that IT professionals perform may include data management, networking, engineering computer hardware, database and software design, as well as the management and administration of entire systems. When computer and communications technologies are combined, the result is information technology, or "infotech". Information Technology (IT) is a general term that describes any technology that helps to produce, manipulate, store, communicate, and/or disseminate information. Presumably, when speaking of Information Technology (IT) as a whole, it is noted that the use of computers and information are associated.

informatics

Informatics includes the science of information, the practice of information processing, and the engineering of information systems. Informatics studies the structure, behavior, and interactions of natural and artificial systems that store, process and communicate information. It also develops its own conceptual and theoretical foundations. Since computers, individuals and organizations all process information, informatics has computational, cognitive and social aspects, including study of the social impact of information technologies.

Used as a compound, in conjunction with the name of a discipline, as in medical informatics, bioinformatics, etc., it denotes the specialization of informatics to the management and processing of data, information and knowledge in the named discipline, and the incorporation of informatic concepts and theories to enrich the other discipline; it has a similar relationship to library science.

business informatics

Business informatics (BI) is a discipline combining information technology (IT) – or informatics – with management concepts. The BI discipline was created in Germany, from the concept of "Wirtschaftsinformatik". It is an established, successful academic discipline including bachelor, master and diploma programs in Germany, Austria, and Switzerland. The term Business Informatics is now common in Central Europe. BI has strong synergistic effects from truly integrating business administration concepts and computer science technology into one field.

Differences between business informatics and information systems

Business Informatics (BI) shows numerous similarities to the discipline of Information Systems (IS) which can mainly be found in English speaking parts of the world. Nevertheless there are a few major differences that make Business Informatics very attractive for employers:

1. Business Informatics includes information technology, like the relevant portions of applied computer science, to a much larger extent compared to Information Systems.
2. Business Informatics has significant constructive features meaning that a major focus is on the development of solutions for business problems rather than simply describing them.

On the other hand, information systems strongly focuses on explaining empirical phenomena of the real world. IS has often been called an "explanation-oriented" approach in contrast to the "solution-oriented" BI approach. IS researchers try to explain why things in the real world are the way they are and conduct a lot of empirical surveys whereas a BI researcher tries to develop IT solutions for problems they have observed or assumed. Academics in BI, for example, are often fond of applying new technologies to business problems and doing feasibility studies by building software prototypes. BI students are also taught this constructive approach. Their ability to not only explain reality, but rather shape it, is what makes them very attractive employees for companies as well as good candidates for entrepreneurs in the business IT field.

Tight connections between research and teaching is another tradition of Business Informatics. Recent insights gained in research projects become part of the curricula quite fast because most researchers are also lecturers at the same time. The pace of scientific and technological progress in BI is quite fast, therefore subjects taught are under permanent reconsideration and revision.